The role of empiricism as a visual process in enhancing advertising messages on social media | ||
| International Design Journal | ||
| Article 32, Volume 13, Issue 5, September and October 2023, Pages 461-472 PDF (2.22 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2023.224623.1084 | ||
| Author | ||
| Heba alla Mohsen El-aasy* | ||
| Faculty of Applied Arts, Damietta University | ||
| Abstract | ||
| The study summed up shedding light on experimentalism as a visual processing to enhance advertising messages to counter similarities of ideas, renewing the recipient's desire to follow and pay attention to advertisements, keeping pace with modern design trends and increasing the impact on recipients with their psychology development, The problem in questions: How can experimentation as visual processing be used to enhance advertising message? How can experimentalism be an innovative solution to advertising ideas similarity on social media?, Assuming that employing empiricism as a visual processing can enhance advertising message on social media, Aiming to study empiricism and its role in strengthening advertising message, the importance lies in the weakness of advertising message on social media, the advertiser's desire to re-appeal the recipient as a result of being affected by many ads. The methodology are analytical descriptive, applied and statistical approach using a closed questionnaire. The results indicated that experimentalism as a visual processing succeeded in enhancing advertising message on Twitter, it can be considered an innovative solution to advertising ideas similarity in general, application of mind map as a search tool works to come up with an infinite number of ideas and thus helps in applying experimentation successfully, the recommendations are paying attention to mind map to help designer come up with many ideas, pay attention to the curricula and ways of thinking to employ them in advertising, and reconsider the curricula prescribed for students of applied arts colleges to enrich and promote advertising. | ||
| Keywords | ||
| Experimentation; Experimental; Advertising Message; Social Media; Mind Map | ||
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