Assessing the Impact of Human Capital on Business Model Innovation in the Egyptian General Authority for Tourism Promotion | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Volume 23, Issue 2, December 2022, Pages 302-318 PDF (938.56 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2022.313906 | ||
| Authors | ||
| Noha Helmy Abouelazm* 1; Mohamed Mahmoud Mostafa2 | ||
| 1كلية السياحة والفنادق جامعة المنيا | ||
| 2كلية السياحة والفنادق جامعة الأقصر | ||
| Abstract | ||
| The business environment is constantly changing and evolving. It is full of variables and challenges that significantly influence the organizational performance. Human capital (HC) is one of these variables; it belongs to employees and consists of individuals’ knowledge, skills, education, working experience, and abilities. Another variable that emerged in the 1990s is business model innovation (BMI); it reflects the ability to manage all operations with more creativity, it has three dimensions: value creation, value proposition, and value capture. This study aims to broaden the current understanding of the relationship between HC and BMI in the tourism industry and to identify the impact of HC on BMI in the Central Department for International Tourism (CDIT) in the Egyptian General Authority for Tourism Promotion (EGATP) particularly. To achieve the objectives of the study, the researchers proposed a model to explore the relationship between HC dimensions on BMI dimensions and to measure the effect of HC dimensions on BMI dimensions as well. An online questionnaire was distributed to the employees of the CDIT. The number of valid questionnaire forms is 36. The data was analyzed using SPSS 25. The results confirmed the significant relationship between the five dimensions of HC and the three dimensions of BMI in CDIT. Additionally, employees’ experience and skills are the most influencing factors on value creation, value proposition and value capture. | ||
| Keywords | ||
| Human capital; Business model innovation; Egyptian General Authority for Tourism Promotion; Central Department for International Travel | ||
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