Destination Sensescape as a Diagnostic Gadget of Egypt’s Sensory Profile | ||
| المجلة الدولية للتراث والسياحة والضيافة | ||
| Volume 15, Issue 3, December 2021, Pages 785-802 PDF (493.93 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jihtha.2021.317933 | ||
| Author | ||
| Helen Abd El-Hamid Abd El-Hakim | ||
| Higher Institute of Specific Studies, Heliopolis, Cairo, Egypt | ||
| Abstract | ||
| While the great relevance of visitors' multi-sensory destination experiences, there are no prior Egyptian efforts to develop a benchmark assessing sensory destination impressions. So due to a lack of measurements, the research tries to generate Egypt's sensory profile using Sensescape. The research makes three contributions: 1) It adopts Egypt's Sensescape idea. 2) Research provides scientific proof of various sensory motivations throughout the destination as a whole, whether natural, urban, social, or otherwise, other than previous research, which has only studied sensory compliments in nature-based itineraries or urban-based attractions. 3) Hands-on destination sensescape provides Egypt DMOs better skills to design more effective destination promotion strategies contributing to a memorable Egypt experience. The study finds various positive, strong attractions connected with the human five senses, contributing to Egypt branding. The most positive strongest attractions are sequential: Visual attractions within cultural (90 %) and nautical (88 %) items. Auditory attractions within music (85 %) and wildlife (83 %). Olfactory ones via air (84 %) and water (83 %). Gustatory connections linked to food & beverages and flavors (79 % for each) within culinary tourism. Tactile interactions by climate (80 %) and luxury (74 %). The study also finds some weaknesses within the same senses which need attention to not affect the brand Egypt. The weaknesses consecutively from top to bottom are as follows: Auditory experience, interpreting noisiness, and audio guidance deficiency by more than 50 % of respondents for each. Tactile experience, reflected by traditions and societies contributing to neutral or negative experience by 35 % of respondents. Visual elements, screening events, and agriculture by more than 30 % of neutral or negative respondents. Gustatory reaction, reproducing contribution of food & beverages, flavors, traditional and exceptional food to neutral or negative experience by more than 20 % of respondents. Olfactory experience, as food & beverages and external services, contributes to neutral or negative experience by more than 20 % of respondents. The study recommends giving more attention to Egypt destinations about the above weaknesses. | ||
| Keywords | ||
| Sensescape; Sensory Profile; DMOs; Brand | ||
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