A Proposed Framework for Future Awareness Campaigns for Water Conservation in Egypt | ||
| Journal of Media and Interdisciplinary Studies | ||
| Volume 2, Issue 6, December 2023 PDF (14.67 M) | ||
| Document Type: Original Articles | ||
| DOI: 10.21608/jmis.2023.233848.1006 | ||
| Author | ||
| Rania El Sayed Shaaban* | ||
| PR and Advertising, Faculty of Masscom , MSA University | ||
| Abstract | ||
| Water awareness campaigns constitute one of the foundation stones in water conservation polices in the urban areas among the countries in the around the globe. This is because water scarcity is one of the recent global environmental issues, which societies recently had faced in the twenty first century. Campaigns need to ensure that, especially when there is an alarm for water scarcity, awareness and conservation messages must be tailored to dominant water behaviors of the people. This research tackled the detailed steps of the social marketing campaigns. This research first tackled the difference between the regular marketing and the social marketing with the 6 level of stages of change in behavior. Moreover, this research asked the audience for their preference in the future awareness campaign ads for water conservation in Egypt. The survey asked questions about the preferred execution styles and appeals to make the projected awareness message more effective. Moreover, this paper tackled previous national water campaigns done by the governments or the CSR of the companies in some countries in Europe, USA, Asia, and Africa. | ||
| Keywords | ||
| water conservation; awareness campaigns; Egypt 2050; CSR | ||
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