An Analytical Study of Prices, Margins and Marketing Efficiency of Tomato Crop in Dakahlia Governorate | ||
| Assiut Journal of Agricultural Sciences | ||
| Volume 54, Issue 4, October 2023, Pages 350-368 PDF (626.71 K) | ||
| Document Type: Research papers | ||
| DOI: 10.21608/ajas.2023.212342.1258 | ||
| Author | ||
| Nouran Abdelhamid Abdelgawwad* | ||
| Arab Academy for Science, Technology & Maritime Transport, Egypt. | ||
| Abstract | ||
| The research aims to study the production situation and price relations between the different marketing agencies and identify the marketing routes. Also, it estimates margins, costs and marketing efficiency, and distribute consumer pounds between producers and intermediaries for tomato crop according to the different productive loops in Dakahlia Governorate during the agricultural season 2021/2022. The results obtained are: The total marketing differences for the tomato crop for the mentioned loops amounted to about 2960, 2880 pounds per ton, representing 47.1%, 43.6% of the retail prices, with an average of about 2920 pounds per ton, representing about 45.3% of the average retail price during the production season 2021/2022. The study estimated the marketing efficiency of the winter and summer tomato crops at about 48.2% and 46.9% for the winter and summer loops, respectively, with an average of about 47.6% for loops. Which means that this efficiency reached its highest during the winter season and its lowest during the summer season during the 2021/2022 production season. The study recommends working to create logistical collection areas for vegetable crops in each governorate and develop marketing tracts, which leads to reducing episodes and marketing costs to carry out services operations from collecting, sorting and graduating in a modern and advanced way with the addition of some other marketing paths such as drying, storage and expanding manufacturing areaswhich lead to reducing or reducing losses. | ||
| Keywords | ||
| losses and marketing efficiency; prices and marketing margins; tomatoes | ||
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