The Role of Minimum Viable Product (MVP) in Supporting Lean Start-Up Concept in Metal Furniture Field | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 29, Volume 5, Issue 1, January 2024, Pages 386-392 PDF (846.13 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2023.221480.1310 | ||
| Author | ||
| Mahytab Abdulaziz* | ||
| Design of Metal Furniture and Structures Department, Faculty of Applied Arts, Helwan University, Cairo, Egypt | ||
| Abstract | ||
| In light of the contemporary unusual competitive atmosphere resulting from a number of political, economic and social changes at the global level, the importance of devising control methods to reduce the risks to which emerging institutions in the markets are exposed has emerged. Within these methods, the concept of the minimum viable product (MVP) began to spread strongly, which is the minimum product that determines its viability in competition, as it is the simplest prototype of the product presented to the user in the simplest form, focusing on displaying a basic value to test the desires and requirements of the user with the least and simplest resources. And then either developing and modifying the product, or stopping production based on the feedback data. The use of this method allows emerging entrepreneurs, especially those based on the (lean start-up) methodology, to determine whether the target market is suitable for the new product in its current form at the specified time for the launch of the project and for the target group of users or not. This is especially important because businesses based on lean start-up methodology lack sufficient risk reserves to sustain losses for long periods. | ||
| Keywords | ||
| Minimum Viable Product; Lean Start-up; Metal Furniture | ||
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