العولمة وتحديات الإعلان المعتمد على التصوير الفوتوغرافى السريالي في السوق المصري

-       Books

1-   Friedman, T. (2000). U.S., world facegrowing challenges of globalization.The Daily Yomiuri, March 18, p. 5

2-    Govoni, Norman A. "Global Advertising." In Dictionary of Marketing Communications, 84. Thousand Oaks, CA: SAGE Publications, Inc., 2004. doi: 10.4135/9781452229669.n1426.

3-   K. Bhatia, Tej. And C. Ritchie, William. (2008). The Handbook of Bilingualism. Bilingualism in the Global Media and Advertising. blackwell publishing. P.513

4-   Abboud, D. G. (2007). Globalization and localization in contemporary advertising with special reference to Egypt. PhD at Manchester Metropolitan University (United Kingdom)

5-   D A. Leslie (1995) Global Scan: The Globalization of Advertising Agencies, Concepts, and Campaigns, Economic Geography, 71:4, 402-426

6-   Greg Harris (1984) The Globalization of Advertising, International Journal of Advertising, 3:3, 223-234

7-   Cowley, Elizabeth. (2006). Processing Exaggerated Advertising Claims. Journal of Business Research. ­­­­

8-   Brown, Elspeth H. (2000). “Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography.” Enterprise and Society 

9-   P. Douglas. Susan and C. Samuel Craig. Stern School of Business. New York University: International Advertising. Section 5.2, Article 31

 

-       Online Sources

1-   Surreal Photography. John Suler's Photographic Psychology: Image and Psyche article. Retrieved October 19, 2017. From http://users.rider.edu/~suler/photopsy/surreal.html.

2-   Advertising. Retrieved October 19, 2017. The Advertising Association of the UK. From https://economictimes.indiatimes.com/definition/advertising.

3-   Johnson, Bradley. (2015). What You Need to Know About the Global Ad Market. Retrieved 15 August 2018. From http://adage.com/article/global-news/global-ad-market/301596/

4-   IKEA Campaign. (2016). Retrieved 28 August 2018. From https://www.adsoftheworld.com/campaign/ikea-kijamii-11-2016

5-   Innohep and One Alpha. (2017). Retrieved 05 August 2018. From https://www.behance.net/gallery/54510569/Leo-Pharma-Innohep-and-One-Alpha

6-   Chapnick, Ben. (2009). “The Art of Advertising Photography.” Black Star Rising. Retrieved 14 August 2018. From http://rising.blackstar.com/the-art-of-advertising-photography.html 

7-   Lika Gum Campaign. (2010). Retrieved 15 August 2018. From https://www.adsoftheworld.com/taxonomy/brand/lika_gum

8-   Hirsh, Lou. "Globalization's Impact in Advertising." Retrieved 28 December 2018. From Small Business - Chron.com, http://smallbusiness.chron.com/globalizations-impact-advertising-71068.html.

9-   Kokemuller. Neil. Globalization's Impact in Advertising. Retrieved 28 December 2018. From https://yourbusiness.azcentral.com/globalizations-impact-advertising-12606.html