Travel Vloggers’ Use of social media and its Impact on Egyptian Youth’s Travel Decision | ||
| مجلة جامعة مصر للدراسات الإنسانية | ||
| Volume 3, Issue 5, August 2023, Pages 1111-1134 PDF (1.12 M) | ||
| Document Type: البحوث والدِّراسات. | ||
| DOI: 10.21608/mjoms.2023.336918 | ||
| Author | ||
| Yara Yasser | ||
| Faculty of Mass Media and Communication Technology at Misr University for Science and Technology. | ||
| Abstract | ||
| Social media has become an important source of travel information. Travel vlogs that are posted on them provide Egyptian youth with online destination images, opinions, and reviews. A live trip creates a lifelike experience that invites people to visit an area. The purpose of this study is to investigate how Egyptian youth are influenced by travel vlogs, which are uploaded on social media to choose Egyptian travel. destinations. The research is based on a questionnaire to determine the degree of influence on Egyptian youth and analysis different pages of travel vloggers from different platforms. The study focuses on online surveys through Google Forms. It has 129 respondents between the ages of 16 and 24 .It consists of those who travel often, and use travel vlogs when they make travel decisions. The results indicate that Egyptian youth tend to be influenced by travel vloggers as a result of the positive impact on viewer destination perceptions as well as the credible information and the honest review. | ||
| Keywords | ||
| Travel Vlogs; Egyptian Youth; Travel Decision | ||
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