The Effectiveness of Electronic Marketing of Women Fashion Design in Small and Medium Enterprises Field | ||
| International Design Journal | ||
| Article 5, Volume 14, Issue 2 - Serial Number 60, March and April 2024, Pages 63-80 | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2024.338389 | ||
| Authors | ||
| Hoda Abdelaziz Mohammad1, 2; Nehal Mohammed Saleh Al-Rashed3 | ||
| 1Assistant Professor - Fashion Design Department College of Designs - Qassim University | ||
| 2Assistant Professor- Department of Clothing and Textile- Faculty of Home Economics- Helwan University | ||
| 3Fashion Design Department College of Designs, Qassim University. | ||
| Abstract | ||
| This research aims at designing a website for marketing women’s fashion. The website has been created via WordPress platform with considering the crucial scientific and technical principles of website designing, innovating (15) designs fit the ages of (25-40) and achieving the necessary aesthetic and functional values. To achieve these objectives, the research employed the analytical descriptive approach. The study sample consisted of (15) professionals in fashion designing, (31) female consumers; for assessing their acceptance of the proposed website. The study instruments were: a website content validity arbitration form applied to professionals, a questionnaire for assessing the acceptance degree of proposed designs among the professionals, and a questionnaire for assessing the acceptance degree of the website among the female consumers. The designs were presented on the website. The study aimed at identifying the most prominent difficulties face the small and medium enterprises in fashion design field. The thesis is consisted of four chapters | ||
| Keywords | ||
| effectiveness; electronic marketing fashion design; small and medium enterprises | ||
| References | ||
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