E-Marketing of University Services as an Introduction to the Development of Egyptian Universities by Applying it to the Faculty of Women, Ain Shams University | ||
| Seminar | ||
| Article 4, Volume 1, Issue 2, December 2023, Pages 74-111 PDF (28.03 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/smnar.2023.342130 | ||
| Author | ||
| Nawal Ahmed Nasr | ||
| Faculty of Women for Arts, Science & Education, Ain Shams University, Egypt | ||
| Abstract | ||
| The research aimed to use the electronic marketing of university services for the development of Egyptian universities, and the research used the descriptive approach with the method of case study by applying a questionnaire to 48 individuals from the heads of departments and directors of units of a special nature and the beneficiaries of the service as individuals representing the sample from the assistant staff and postgraduate students from the three sectors of the Faculty of Women. The most important results were: there is a direct relationship between the use of the website and the technological media and the development of the college. While there are difficulties faced by the college, including: the weakness of the marketing information systems that have been applied, in addition to the lack of awareness of the importance of electronic marketing, which is one of the elements of success in the field of marketing university services. | ||
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