توظيف بنية السرد وعناصر الخطاب في معالجة الأفلام الوثائقية الناطقة بالإنجليزية لتنامي تكنولوجيا الذكاء الاصطناعي | ||
| Journal of Media and Interdisciplinary Studies | ||
| Volume 3, Issue 7, March 2024, Pages 1-78 PDF (31.79 M) | ||
| Document Type: Original Articles | ||
| DOI: 10.21608/jmis.2024.268745.1026 | ||
| Author | ||
| Yamin Ahmed Fouad* | ||
| كلية الاعلام - جامعة القاهرة | ||
| Abstract | ||
| The problem of the current study was to analyze the narrative and elements of discourse presented in the documentaries sampled for the study about the growth of artificial intelligence technology, and their semiotics, and to identify whether these elements pose the hypothesis of the theory of the Technological Determinism, or the hypothesis of the theory of the social construction of technology, the study used the qualitative approach in analyzing the content, the study sample was a purposive sample, and consisted of four documentary films screened starting from 2020, two of which were screened on the German channel Deutsche Welle in its English version on YouTube, and two were screened on two independent channels, Beyond the Summit channel, and Moconomy channel, and an integrated qualitative tool was applied based on the methods of narrative analysis, critical multimodal discourse analysis, and semiotic analysis. The results revealed that comparisons were drawn in the four films between human capabilities and artificial intelligence capabilities. In the four films, reference was made to theoretical concepts related to the effects of artificial intelligence on society, which were filter bubbles, echo chambers, and surveillance capitalism. The political dimension also appeared in the four films; where the struggle for superiority in the field of technology emerged between Western countries, the United States of America on one side, and China on the other side, and with regard to the hypothesis presented by the films sampled, three out of four films adopted the hypothesis of the technological determinism. | ||
| Keywords | ||
| Documentaries; Artificial Intelligence; Narrative | ||
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