Difficulty Differentiating Between The Brand, Visual Identity, and Logo or Confusion Between Them Among Entrepreneurs in Madinah. | ||
| العلوم التربوية | ||
| Volume 31, Issue 4, October 2023, Pages 35-66 PDF (1.4 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ssj.2023.344690 | ||
| Author | ||
| Dr.Maryam Jamal Alharthi & Aseel Abdulhameed Mohabat مشترك | ||
| جامعة | ||
| Abstract | ||
| Abstract The study examines how entrepreneurs in Madinah perceive and differentiate brands, visual identities, and logo concepts. The study aims to determine if providing entrepreneurs with a guide designed according to graphic design principles can help them become more aware of these concepts. To achieve these objectives, the study used a sequential mixed methods approach to analyze data collected from a sample of entrepreneurs in Madinah, Saudi Arabia. The instruments of the study included a questionnaire completed by 50 participants and three interviews with entrepreneurs from Madinah. The results indicate that while most entrepreneurs are aware of the differences between brand, visual identity, and logo, some need a better understanding of these concepts. Therefore, the study suggests that providing a clear and concise guide can improve understanding of these concepts and their importance to business. | ||
| Keywords | ||
| Keywords – Brand; Visual Identity; Logo; Trademark; Design for business; Graphic Design | ||
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