The Impact of Organizational Culture in Stimulating Creative Orientation Among Employees of Egyptian Tourism Companies | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Volume 26, Issue 2, June 2024, Pages 1-22 PDF (1.12 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2024.269896.1552 | ||
| Authors | ||
| Samar Soliman Mohamed* 1; Nermin EL Shahat Nasr2; Mariam Samy Zekry3 | ||
| 1Suez Canal University, Faculty of Tourism and Hotels | ||
| 2Tourist Studies Department-Faculty of Tourism and Hotels-Suez Canal University | ||
| 3Tourism Studies Department- Faculty of Tourism and Hotels- Suez Canal University. | ||
| Abstract | ||
| The study aims to identify the impact of organizational culture in stimulating creative orientation in Egyptian tourism companies. The study sample consisted of (306) managers working in tourism companies in Cairo Governorate. The research used the descriptive analytical approach, and also used a questionnaire to identify the opinions of the study sample. The study, also used the Pearson correlation coefficient and multiple regression analysis, and the results of the study were that there is a statistically significant positive relationship at the level (0.01) between the dimensions of organizational culture (beliefs, communications, rituals and celebrations) and the dimensions of creative orientation (delegation of authority, empowerment, creative culture) among Employees of Egyptian tourism companies in Cairo Governorate, There was a statistically significant positive effect at the level of (0.01) for the dimensions of organizational culture (beliefs, communications, rituals and celebrations) on the dimensions of creative orientation (delegation of authority, empowerment, creative culture) in Egyptian tourism companies. The study recommended the necessity of Top management encouraging and supporting for any new creative ideas. Provided by employees of all job level. | ||
| Keywords | ||
| Organizational Culture; Creative Orientation; Tourism Companies; Tourism companies Employees | ||
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