Investigating Factors Affecting Readiness to M-Wallet Applications | ||
| مجلة جامعة الإسکندرية للعلوم الإدارية | ||
| Article 5, Volume 61, Issue 2, March 2024, Pages 163-196 PDF (7.03 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/acj.2024.348627 | ||
| Authors | ||
| Miran Ismail1; Nermin Gohar2 | ||
| 1Business Information Systems Department College of Management and Technology Arab Academy for science, Technology and Maritime Transport Alexandria, Egypt | ||
| 2Supply Chain Department Nile University Business School Cairo, Egypt | ||
| Abstract | ||
| In respect of digitalization, generally information and communication technology advancements have invaded all economic sectors and industries, M-wallet, also known as a mobile wallet, is a digital wallet that allows users to store, manage, and make transactions using their mobile devices. M-wallet seems to be the upcoming trend; it is still in its infancy especially in the banking industry. This research aims to study the effect of performance expectancy, effort expectancy, and social factors on client’s readiness of m-wallet through behavioral intention while highlighting the mediating and moderating factors in the Egyptian banking sector and study Perceived COVID-19 Risk and customer readiness with the mediating role of perceived usefulness, through conducting questionnaires on 500 of banks customers. Data collected was statistically analyzed using Regression and SEM. Results showed a significant impact of all the factors under study, the readiness of m-wallet is directly affected by the level of performance expectancy, effort expectancy, and social factors within banks in Egypt considering behavioral intention. | ||
| Keywords | ||
| M-wallet applications; Readiness; Digitalization challenges; Financial technology Banking sector and Structural Equation Modelling | ||
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