Factors Influencing High School Students' Enrollment Intention in National Universities | ||
| MSA-Management Sciences Journal | ||
| Volume 3, Issue 3, August 2024, Pages 59-87 PDF (384.67 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/msamsj.2024.252863.1043 | ||
| Authors | ||
| Mennatallah Khaled Khaled Abdelmeguid* 1; Rahma Elsayed* ; Salwa Abbas* ; Lina Tamim* ; Omneya Marzouk* ; Reda Youssef* ; Samia Adly El Sheikh* 2 | ||
| 1Marketing and international business, management sciences, MSA University | ||
| 2Marketing and International Business, Faulty of Management Sciences, October University foe Modern Sciences and Arts (MSA) | ||
| Abstract | ||
| This paper examines the factors influencing high school students' enrollment intention in National Universities. A conceptual model was constructed and tested using a quantitative research technique. The data was collected using an online questionnaire from 230 high school students in Egypt aware of the National Universities and analyzed using SPSS software. This research's findings proved a positive weak relationship between Student-related factors and students' enrollment intention in National Universities. It was also found that there is a positive moderate relationship between University-related factors and students' enrollment intention in Egyptian National Universities. There is a positive relationship between Student Social Surroundings factors and students' enrollment intention in National Universities. Accordingly, various recommendations are proposed by the authors for the policymakers and the managers of National Universities to increase their efforts in spreading awareness about this new type of university. | ||
| Keywords | ||
| Self-Concept Theory; University Location; Student Perceived Value of a university; Career Choice; Social Influence Theory | ||
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