Nile Cruises Food Ordering Application Using Qr Code: Reasons, Benefits And Drawbacks | ||
| International Journal of Tourism and Hospitality Management | ||
| Volume 7, Issue 1, June 2024, Pages 125-147 PDF (977.21 K) | ||
| Authors | ||
| Safwat Adam1; Michael Magdy Zaki2; Omar Noby2; Hamad Ali Batikh2 | ||
| 1Faculty Of Hotel and Tourism Services Technology, Thebes Technological University, Egypt | ||
| 2Faculty Of Tourism and Hotels, Luxor University, Egypt | ||
| Abstract | ||
| This research aims to underline the importance of new technologies that help to decrease physical contact and maximize operations and services to benefit the hospitality industry and its guests. The research applies a quantitative method by designing a questionnaire, including four categories, to collect data concerning the current use of QR codes as a new technology, guest satisfaction, and the benefits and drawbacks of using QR codes. To test the hypotheses, 375 questionnaires were distributed to the guests of five-star Nile cruises. The data analyzed indicates that QR codes can influence guests’ satisfaction and shows that QR codes have been used a lot and have provided health information and a good experience. This research helps managers of the hospitality industry further realize the significance of applying QR codes at a destination as a beneficial marketing method for getting information and satisfying guests' potential. | ||
| Keywords | ||
| QR code; Nile Cruises; Covid-19; Food Ordering; and Guests’ Satisfaction | ||
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