Evaluating Menu Labeling Application In The Quick Service Restaurant Chains In Egypt | ||
| International Journal of Tourism and Hospitality Management | ||
| Volume 7, Issue 1, June 2024, Pages 148-161 PDF (792.6 K) | ||
| Authors | ||
| Karima Abd-Elbaset Mahmoud1; Mohamed Adel Attia2; Ahmed Gamal Tager3 | ||
| 1Researcher, Faculty Of Tourism and Hotels, Luxor University, Egypt | ||
| 2Faculty Of Tourism and Hotels, Minia University, Egypt | ||
| 3Faculty Of Tourism and Hotels, Luxor University, Egypt | ||
| Abstract | ||
| This study aims at recognizing the possibility of Evaluating Menu Labeling Application in the Quick Service Restaurant Chains in Egypt, the awareness of restaurants customers of menu labeling and the impact of menu labeling on the restaurants and customers decisions. The study population consists of the customers at the restaurants in Luxor and Aswan governorates and Hurghada city. To achieve the results, the researcher relied on the SPSS programme (V.25) for the statistical analysis and employed a quantitative methods approach, analyzing 389 questionnaires supplied by restaurant patrons. The results show that there is a relationship between menu labeling and customers' desires and their choice of food and restaurant. | ||
| Keywords | ||
| Menu labeling; quick service restaurants; customers' desires | ||
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