The Impact of Organizational Culture on the Efficiency of Applying Digital Transformation in Egyptian Official Tourism Authorities | ||
| The International Journal of Tourism and Hospitality Studies | ||
| Volume 6, Issue 2, April 2024, Pages 222-243 PDF (527.12 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthsx.2024.279673.1086 | ||
| Author | ||
| Moustafa Sobhy Abo El Nile* | ||
| Tourism Studies Department, Faculty of Tourism and Hotels, October 6 University, Giza, Egypt | ||
| Abstract | ||
| The purpose of the current research is to identify the level of the prevailing organizational culture, as well as to identify the requirements for implementing digital transformation in official tourism authorities in Egypt, and to explore the nature of the correlation between the two variables. The descriptive approach was used, and the research sample was selected by a stratified random method, and it numbered (116) official executives affiliated to the Egyptian tourism authorities. The data collection tools included a standardized and precise questionnaire survey with high validity and reliability, The most important results indicated that the dimensions of the prevailing organizational culture in Egyptian tourism authorities was ranked in descending order including: organizational flexibility, level of cooperation, level of participation, level of tolerance towards failure, level of innovation, level of openness to change dimension, level of focusing on customers, level of desire to learn, level of risk familiarity, level of entrepreneurship efforts, level of trust, level of communication, respectively. ,and there is a positive direct relationship with statistical significance at a significant level α ≥ 0.05 between the level of organizational culture and efficiency of implementing digital transformation in the official tourism authorities in Egypt. The study recommends that managers in official tourism authorities in Egypt need to adopt strategies to spread organizational culture to develop intellectual capital because of its effective role in bringing about development in the organizational structure, especially when implementing digital transformation. | ||
| Keywords | ||
| Organizational Culture; Digital Transformation; Egyptian Tourism Authorities; Ministry of Tourism and Antiquities | ||
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