University students exposed to influencer films on social media platforms And its relationship to the development of their achievement motivation | ||
| Scientific Journal of Research on Women, Media, and Society Studies | ||
| Volume 1, Issue 2, July 2024, Pages 147-180 PDF (543.57 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jwms.2024.287584.1001 | ||
| Author | ||
| hassan FARRAG hasssan* | ||
| Ain Shams University, Faculty of Graduate Studies, Department of Media | ||
| Abstract | ||
| his research reviews the relationship between the impact of university students’ interaction with influencer films presented through social media platforms, and examines the point of achieving their achievement motivation. The research digs deeper into this relationship to understand how these films play a role in motivating and developing students' motivation for academic achievement. The research first examines students’ interaction with influencer films via social media, as they follow the stories and experiences of these inspiring figures, to raise the question of how students engage with these contents and how they draw inspiration from them to achieve their personal and academic goals. The research then focuses on examining the impact of these films on students' achievement motivation. It addresses how these inspirational sources can influence their vision of success and how they can be a powerful motivator to develop their abilities and improve their academic performance. The research also highlights the possible challenges that students may face as a result of their interaction with these films and how this interaction can be effectively directed towards supporting their personal goals and academic achievement. In conclusion, the research seeks to shed light on these successes and understand how influencer films can be a key factor in building achievement motivation in college students, contributing to developing a more comprehensive view of their relationship with academic success. | ||
| Keywords | ||
| University students; influencer films; achievement motivation | ||
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