The Philosophy of Visual Thinking through Visual Techniques and its Role in Advertising Design | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 7, Volume 5, Issue 2, June 2024, Pages 112-121 PDF (1.71 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2024.221917.1322 | ||
| Author | ||
| Yasser Mohamed Fahmy* | ||
| Faculty of Applied Arts, October 6 University, Egypt. | ||
| Abstract | ||
| This research is interested in studying the philosophy of visual thinking through visual techniques and its role in advertising design, where the philosophy of visual thinking in advertising design is based on the visual representation of shapes, which supports visual thinking and then the development of the ability to see the internal relationships of the visual perception in addition to the development of logical reasoning abilities based on linking the image or symbol to the event or action. Visual technologies are the means through which advertisers achieve their advertising goals. Advertisers use a variety of visual techniques to generate interest and target an audience in order to deliver clear and focused visual messages to the recipient. Therefore, this research aims to monitor visual techniques in advertising design and their design employment through the philosophy of visual thinking. The research uses the descriptive approach to collect data and facts about the philosophy of visual thinking and visual techniques in advertising. The research found that the study of visual techniques in advertising that lead to an in-depth understanding of the semantics of images and symbols, which represent the main construction of the creative idea and its visual embodiment, to help the mental link between the idea and the intended semantic content, which leads to the effectiveness of the idea and thus the creation of ideas from the reality of the culture and experience of the target audience, thus there is a clear visual philosophy. | ||
| Keywords | ||
| Visual Thinking Philosophy; Visual Techniques; Advertising Design | ||
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