دور الاتصالات التسويقية المتكاملة في زيادة فاعلية التسويق المتعدد القنوات

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[1]( Xu, X., & Jackson, J. E. (2019). “Examining customer channel selection intention in the omnichannel retail environment”. International Journal of Production Economics, 208, P.400. https://doi.org/10.1016/j.ijpe.2 018.12.009

[1]( Vinay S., Sarsij T. & A.R. Singh , (2017) “Exploring omnichannel and network design in omni environment”, Cogent Engineering,4:1,p.3 1-16.1382026,DOI: 10.1080/23311916.2017.1382026

[1]( Payne, E., Peltier, J.W. and Barger, V.A. (2017), “Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda”, Journal of Research in Interactive Marketing, Vol. 11 No. 2,  p.190.

[1]( Porcu, L., Del Barrio-Garcıa, S. and Kitchen, P.J. (2017), “Measuring integrated marketing communication by taking a broad organizational approach: the firm-wide IMC scale”, European Journal of Marketing, Vol. 51 No. 3, pp. 692-718, doi: 10.1108/EJM-08-2015-0587.

[1]( Cui, T.H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S. and Tucker, C. (2021), “Informational challenges in omnichannel marketing: remedies and future research”, Journal of Marketing, Vol. 85 No. 1, pp. 103-120, p.105.doi: 10.1177/0022242920968810.

[1] )Zhang, M., Ren, C., Wang, G. A., & He, Z. (2018). “The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment”. Electronic commerce research and applications, 28, 181-193.‏

[1] )Verhoef PC, Kannan PK, Inman JJ ,(2015). “from multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing”. J Retail 91(2):174–181.

[1]( Payne, E., Peltier, J.W. and Barger, V.A. (2017).Op.Cit.

[1] )Prassida, G. F., & Hsu, P. Y. (2022). “The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA”. Journal of Retailing and Consumer Services, 68,1-13. 103030.‏

[1] )Chen, Y., & Chi, T. (2021). “How does channel integration affect consumers’ selection of omni-channel shopping methods? An empirical study of US consumers”. Sustainability, 13(16), 1-29.8983.‏

[1] )Cheah, J. H., Lim, X. J., Ting, H., Liu, Y., & Quach, S. (2022). “Are privacy concerns still relevant? Revisiting consumer behavior in omnichannel retailing”. Journal of Retailing and Consumer Services, 65, 1-12.102242.

[1]( Cui, X., Xie, Q., Zhu, J., Shareef, M. A., Goraya, M. A. S., & Akram, M. S. (2022). “Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior”. Journal of Retailing and Consumer Services, 65, 1-10.102869.‏

[1]( Lee, Z. W., Chan, T. K., Chong, A. Y. L., & Thadani, D. R. (2019). “Customer engagement through omnichannel retailing: The effects of channel integration quality”. Industrial Marketing Management, 77, 90-101.‏

[1]( Sicilia, M. and Palazón, M. (2023), "Developing customer engagement through communication consistency and channel coordination", Spanish Journal of Marketing - ESIC, Vol. 27 No. 2, pp. 241-260. https://doi.org/10.1108/SJME-02-2022-0022 .

[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan, Z. (2023). “Engaging with omnichannel brands: the role of consumer empowerment”. International Journal of Retail & Distribution Management, Vol.51No.2, pp.238-261. DOI, 10.1108/IJRDM‐02‐2022‐0044, http://hdl.handle.net/10725/14395

[1]( Hereyah, Y., & Faradella, S. J.( 2020).”Omni Channel Marketing Communication Strategic in Building Brand Engagement with Millennial Consumers (Case Study at PT Brodo Ganesha Indonesia)”.‏ International Journal of Latest Research in Humanities and Social Science (IJLRHSS) Volume 03 - Issue 10, www.ijlrhss.com PP. 141-150

[1] ) Sicilia, M. and Palazón, M.Op.Cit. pp. 241-260

[1]( Pereira, M. L., de La Martinière Petroll, M., Soares, J. C., Matos, C. A. D., & Hernani-Merino, M. (2023). “Impulse buying behavior in omnichannel retail: an approach through the stimulus-organism-response theory”. International Journal of Retail & Distribution Management, 51(1), 39-58.‏

[1]( Lee,et.al.Op.Cit.pp. 90-101.‏

[1]( Gasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C. (2022). “Challenging the "integration imperative": A customer perspective on omnichannel journeys.” Journal of Retailing and Consumer Services, 64,1-47. 102829.

[1]( Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). “Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail”. Journal of Retailing and Consumer Services, 57, 1-10.102233.

[1] ) Russell, J. A., & Mehrabian, A. (1974). Distinguishing anger and anxiety in terms of emotional response factors. Journal of consulting and clinical psychology, 42(1), 79.

[1]( Lee,et.al.Op.Cit.pp. 90-101.‏

[1]( Lee,et.al.Ibid.pp. 90-101.‏

[1]( Hereyah, Y., & Faradella, S. J. Op.Cit. PP. 141-150

[1]( Lawry, C. A., & Bhappu, A. D. (2021). “Measuring consumer engagement in omnichannel retailing: the mobile in-store experience (MIX) index”. Frontiers in Psychology, 12,1-12. 661503.‏

[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan, Z. Op.Cit. pp.238-261.

[1]( Chang, Y. P., & Li, J. (2022). “Seamless experience in the context of omnichannel shopping: scale development and empirical validation”. Journal of Retailing and Consumer Services, 64, 1-20.102800.‏

[1]( Sicilia, M. and Palazón, M.Op.Cit. pp. 241-260

[1]( Rodríguez-Torrico, P., San José Cabezudo, R., San-Martín, S., & Trabold Apadula, L. (2023). “Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing”. Journal of Research in Interactive Marketing, 17(1), 1-18.‏

[1]( Ryu, J. S., Fortenberry, S., & Warrington, P. (2023). “Understanding omnichannel shopping behaviors: Incorporating channel integration into the theory of reasoned action”. Journal of Consumer Sciences, 8(1), 15-26.‏

[1]( Zhang, M., Ren, C., Wang, G. A., & He, Z. Op.Cit.pp: 181-193.‏

[1]( Xu, X., & Jackson, J. E. Op.Cit.pp: 434- 445

[1]( Orús, C., Gurrea, R., & Ibáñez-Sánchez, S. (2019). “The impact of consumers’ positive online recommendations on the omnichannel webrooming experience”. Spanish Journal of Marketing-ESIC, 23(3), 397-414.‏

[1]( Ryu, J. S. (2019). “Consumer characteristics and shopping for fashion in the omni-channel retail environment”.‏ Journal of Business, Economics and Environmental Studies 9-4 15-22.

[1]( Merritt, K., & Zhao, S. (2020). “An investigation of what factors determine the way in which customer satisfaction is increased through omni-channel marketing in retail”. Administrative Sciences, 10(4), 85.‏

[1]( Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). “Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail”. Journal of Retailing and Consumer Services, 57, 1-10.102233.

[1]( Hickman, E, Kharouf, H & Sekhon, H .(2020), “An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience”, International Review of Retail, Distribution and Consumer Research, vol. 30, no. 3, pp. 266-288. https://dx.doi.org/10.1080/09593969.2019.1694562

[1]( Rodríguez-Torrico, P., Trabold Apadula, L., San-Martín, S., & San José Cabezudo, R. (2020). “Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction”. Journal of Marketing Management, 36(17-18), 1731-1761.‏

[1]( Shi, S., Wang, Y., Chen, X., & Zhang, Q. (2020). “Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach”. International Journal of Information Management, 50, 325-336.‏

[1]( Ürgüplü, Ö., & Yumurtacı Hüseyinoğlu, I. Ö. (2021). “The mediating effect of consumer empowerment in omni-channel retailing”. International Journal of Retail & Distribution Management, 49(11), 1481-1496.‏

[1]( Ameen, N., Tarhini, A., Shah, M., & Madichie, N. O. (2021). “Going with the flow: Smart shopping malls and omnichannel retailing”. Journal of Services Marketing, 35(3), 325–348.

[1]( Chen, Y., & Chi, T.  Op.Cit.pp: 1-29.

[1]( Tueanrat, Y., Papagiannidis, S., & Alamanos, E. (2021). “A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing”. Journal of Retailing and Consumer Services, 61, 1-36.102550.‏

[1]( Gao, W., Li, W., Fan, H., & Jia, X. (2021). “How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics”. Journal of Retailing and Consumer Services, 60, 1-9.102487.‏

[1]( Gasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C. (2022). “Challenging the "integration imperative": A customer perspective on omnichannel journeys.” Journal of Retailing and Consumer Services, 64,1-47. 102829.

[1]( Prassida, G. F., & Hsu, P. Y. Op.Cit.pp: 1-13.

[1]( Cheah, J. H., Lim, X. J., Ting, H., Liu, Y. Op.Cit.pp: 1-12.

[1]( Geng, L. and Chang, Y. (2022), "The effects of utilitarian value on omnichannel continuance intention: the moderating role of product involvement", Baltic Journal of Management, Vol. 17 No. 4, pp. 484-500. https://doi.org/10.1108/BJM-09-2021-0332.

[1]( Cui, X.et.al. Op.Cit.pp: 1-10.

[1]( Vijayalakshmi, K. (2022). “CUSTOMERS’AWARENESS AND USAGE OF OMNI CHANNEL MARKETING”. Journal of Pharmaceutical Negative Results, 13,1940-1946.‏

[1]( Junsawang, S., Chaiyasoonthorn, W., Urbański, M., & Chaveesuk, S. (2022). “How to Shift Consumer Willingness to Use the Emerging Technologies on Omnichannel”. Montenegrin Journal of Economics, 18(3), 183-196.‏

[1]( Massi, M., Piancatelli, C., & Vocino, A. (2023). “Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity”. Psychology & Marketing.‏ 40:1280–1298.

[1]( Butkouskaya, V., Oyner, O. and Kazakov, S. (2023), "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction", Journal of Economics, Finance and Administrative Science, Vol. 28 No. 56, pp. 319-334. https://doi.org/10.1108/JEFAS-09-2022-0237

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[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan, Z. Op.Cit. pp.238-261.

[1]( Piotrowicz, W., and Richard C. (2014), “Introduction to the special issue information technology in retail: Toward omnichannel retailing.” International Journal of Electronic Commerce 18.4:  p.10.

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[1]) Šerić, M., & Mikulić, Op.Cit. p.455

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[1]( Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. Op.Cit. p.2

[1]( Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. p.322

[1] )Gasparin.et.al. Op.Cit. p.7

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[1]( Shen, X.-L., Li, Y.-J., Sun, Y., & Wang. Op.Cit. pp. 61-73.

[1]( Verhoef PC, Kannan PK, Inman JJ. Op.Cit.pp. 174–181.

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[1])Rodríguez-Torrico,et al.(2020) Op.Cit. p.1732.

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[1]( Gök, Ö. A. (2020). “How does omnichannel transform consumer behavior?” In Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey . p.33

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[1]( Melero, I., Sese, F. J., & Verhoef. Op.Cit. p. 30.

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[1]( Šerić, M., & Mikulić, Op.Cit. pp. 2127-2145

[1]( Zhang, M., Ren, C., Wang, G. A., & He. Op.Cit. pp.181-193.‏

[1]( Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. pp. 319-334

[1]( Cui, X.,et.al.(2022).Op.Cit.pp. 1-20.

[1]( Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. Op.Cit.pp. 1-10.

[1] )Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261

[1] ) Lee, Z. W., Chan, T. K., Chong, A. Y. L., & Thadani, D. R. Op.Cit.

[1]( Rodríguez-Torrico,et al.(2020) Op.Cit. pp.1731-1761.‏

[1]( Zhang, M., Ren, C., Wang, G. A., & He. Op.Cit. pp.181-193.‏

[1]( Ürgüplü, Ö., & Yumurtacı Hüseyinoğlu, I. Ö. (2021). “The mediating effect of consumer empowerment in omni-channel retailing”. International Journal of Retail & Distribution Management, 49(11), 1481-1496.‏

[1]( Chang, Y. P., & Li. Op.Cit. 1-20

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[1] )Zhang, M., Ren, C., Wang, G. A., & He. Op.Cit. pp.181-193.‏

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[1] )Hair, Jr, J. F., Sarstedt, M., Matthews, L. M., & Ringle, C. M. Ibid. 63-76.‏

[1]( Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. pp. 319-334.

[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261

[1] )Sicilia, M. and Palazón, M. Op.Cit. pp. 241-260.

[1] )Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. pp. 319-334.

[1] )Shi, S., Wang, Y., Chen, X., & Zhang. Op.Cit.pp. 325-336.‏

[1] )Shi, S., Wang, Y., Chen, X., & Zhang. Ibid.pp. 325-336.‏

[1])Rahman, S. M., et.al. Op.Cit. pp. 611-632.‏

[1]( Rahman, S. M., et.al. Ibid.pp. 611-632.‏.

[1] )Chang, Y. P., & Li. Op.Cit. pp.1-20.

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[1]) Rahman, S. M., et.al. Op.Cit. pp. 611-632.‏

[1] )Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261

[1] )Chang, Y. P., & Li. Op.Cit. pp.1-20.

[1] )Hair, Jr, J. F., Sarstedt, M., Matthews, L. M., & Ringle, C. M. Op.Cit.pp. 63-76.‏

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[1] )Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. pp. 319-334.

[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261

[1])Lee, Z. W., et.al. Op.Cit.pp. 90-101.‏

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[1] (Chen, Y., & Chi, Op.Cit.pp. 1-29.

[1] (Massi, M., Piancatelli, C., & Vocino, A. (2023). “Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity”. Psychology & Marketing.‏ 40:1280–1298.

[1] (Gasparin, et.al. Op.Cit.pp. 1-47.

[1] (Orús, C., Gurrea, R., & Ibáñez-Sánchez. Op.Cit. 397-414.‏

[1] (Zhang, M., Ren, C., Wang, G. A., & He. Op.Cit. pp.181-193.‏

[1] (Shi, S., Wang, Y., Chen, X., & Zhang. Op.Cit. pp. 325-336.‏

[1] (Butkouskaya, V., Oyner, O. and Kazakov, S. Op.Cit. pp. 319-334.

[1] (Gasparin, et.al. Op.Cit.pp. 1-47.

[1] (Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit .pp.238-261

[1]) Lee, Z. W., et.al. Op.Cit.pp. 90-101.‏

[1] (Rodríguez-Torrico,et al.(2020) Op.Cit. pp.1731-1761.‏

[1] (Huré, E., Picot-Coupey, K., & Ackermann. Op.Cit.pp. 314-330

[1] (Pereira, M. L., et.al. Op.Cit.pp. 39-58.‏

[1]( Zhang, M., Ren, C., Wang, G. A., & He. Op.Cit.

[1] (Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261

[1] (Chen, Y., & Chi, Op.Cit. pp. 1-29.

[1] (Massi, M., Piancatelli, C., & Vocino, Op.Cit.pp. 1280–1298.

[1] (Rodríguez-Torrico,et al.(2023) Op.Cit. pp.1-18.‏

[1] (Rodríguez-Torrico,et al.(2023) Ibid. pp.1-18.‏

[1]( Itani, O. S., Loureiro, S. M. C., & Ramadan. Op.Cit. pp.238-261