Galal Soliman, M., Khaled Mahmoud El-Shamy, S., Mahmoud ELnokrashy, O. (2024). The relationship between digital transformation and employee advocacy “An applied study on Mansoura University employees”. test, 48(3), 460-479. doi: 10.21608/alat.2024.371946
Mohamed Galal Soliman; Salma Khaled Mahmoud El-Shamy; Osama Mahmoud ELnokrashy. "The relationship between digital transformation and employee advocacy “An applied study on Mansoura University employees”". test, 48, 3, 2024, 460-479. doi: 10.21608/alat.2024.371946
Galal Soliman, M., Khaled Mahmoud El-Shamy, S., Mahmoud ELnokrashy, O. (2024). 'The relationship between digital transformation and employee advocacy “An applied study on Mansoura University employees”', test, 48(3), pp. 460-479. doi: 10.21608/alat.2024.371946
Galal Soliman, M., Khaled Mahmoud El-Shamy, S., Mahmoud ELnokrashy, O. The relationship between digital transformation and employee advocacy “An applied study on Mansoura University employees”. test, 2024; 48(3): 460-479. doi: 10.21608/alat.2024.371946

The relationship between digital transformation and employee advocacy “An applied study on Mansoura University employees”

المجلة المصرية للدراسات التجارية
Volume 48, Issue 3, July 2024, Pages 460-479    PDF (402.26 K)
Document Type: المقالة الأصلية
DOI: 10.21608/alat.2024.371946
Authors
Mohamed Galal Soliman1; Salma Khaled Mahmoud El-Shamy2; Osama Mahmoud ELnokrashy3
1Professor of Human Resources Faculty of Commerce, Mansoura University dr_mgalal@mans.edu.eg
2Researcher of Business Administration Faculty of Commerce, Mansoura University salmakhaled123123@gmail.com
3Assistant Professor of Business Administration Faculty of Commerce, Mansoura University Osama_usama@mans.edu.eg
Abstract
Abstract:
This study aimed to investigate the effect of the dimensions of digital transformation named people, technology, strategy, process, customer on employee advocacy for Mansoura University employees. The instrument utilized for data collection was the questionnaire. Consequently, 357 usable questionnaires were collected from Mansoura University employees with a response rate of (89.25%). The study results suggested that digital transformation has a significant direct positive effect on employee advocacy. Furthermore, people have a significant direct positive effect on employee advocacy. Moreover, technology has a significant direct positive effect on employee advocacy. Also, strategy has a significant direct positive effect on employee advocacy. Additionally, process has a significant direct positive effect on employee advocacy. Finally, customer has a significant direct positive effect on employee advocacy. Also, theoretical and practical implications were presented in addition to future research suggestions.
 
الملخص
استهدفت هذه الدراسة إلى فحص تأثير أبعاد التحول الرقمي على دفاع الموظف بالتطبيق على موظفي جامعة المنصورة. واعتمدت الدراسة على قائمة استقصاء لجمع البيانات من موظفي جامعة المنصورة، وقد بلغت عدد القوائم الصحيحة (357). وتم استخدام البرنامج الإحصائي (Warp PLS 7.0) لاختبار فروض الدراسة. أظهرت نتائج البحث أن أبعاد التحول الرقمي (الموارد البشرية، التكنولوجيا، الاستراتيجية، العمليات، العملاء) لها تأثير إيجابي مباشر على دفاع الموظف. كما تم عرض المساهمات النظرية والعملية بالإضافة إلى مقترحات لبحوث مستقبلية.                                                                                                      
 
Keywords
Keywords:  Digital Transformation; Employee Advocacy. الكلمات الرئيسية: التحول الرقمي، دفاع الموظف
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