The Competitiveness of Egyptian Marjoram in The Most Important Global Markets | ||
| Assiut Journal of Agricultural Sciences | ||
| Volume 55, Issue 3, July 2024, Pages 248-263 PDF (1.29 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajas.2024.296720.1370 | ||
| Authors | ||
| Mahmoud B. Al. Abo Zaid* 1; Montasr M.M. Hamdoon1; Tarek A. A. Abdullah2; AL–Shaima M. Fangary1 | ||
| 1Department of Agricultural Economics, Faculty of Agriculture, South Valley University, Qena, Egypt. | ||
| 2Agricultural Economics Research Institute, Agricultural Research Center, Giza, Egypt. | ||
| Abstract | ||
| The export system of medicinal and aromatic plants in Egypt faces several challenges, including the lack of necessary information that assists decision-making by producers, traders, and exporters. this has resulted in many crops, including the recent decline of the mint crop, encountering export problems, leading to fluctuations and instability in cultivated areas, total production, and exported quantities, resulting in a decrease in the important export quantity of this crop. The research aims to identify the competitive position of the mint crop in the global market through studying a set of objectives: to examine the current situation of Egypt’s exports of bardagosh and estimate the competitiveness indicators bardagosh in its most important external markets Rrecommendations There is a necessity to expand the cultivation of the mint crop in new lands and to study the market capacities of different countries and the specifications desired by consumers in export markets. this is to produce varieties that meet the preferences of consumers in those markets for Egyptian mint. Advertising and promoting Egyptian medicinal and aromatic products in general, and mint products specifically, in foreign markets, and opening up new markets while considering the differences in consumer tastes from one country to another to create demand for Egyptian products. Encouraging projects based on extracting active ingredients from the mint crop. | ||
| Keywords | ||
| Instability Coefficient; Apparent Comparative Advantage; Market Share | ||
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