The impact of TV drama on the social acceptance of diseases among Egyptian teenagers Case study: (ADHD, Vitiligo, Autism) | ||
| Journal of Media and Interdisciplinary Studies | ||
| Article 7, Volume 3, Issue 9, September 2024, Pages 52-75 PDF (1.03 M) | ||
| Document Type: Original Articles | ||
| DOI: 10.21608/jmis.2024.313086.1040 | ||
| Author | ||
| Dalia Osman* | ||
| Mass Communication Faculty, Cairo University | ||
| Abstract | ||
| This study examines the impact of TV drama on the social acceptance of specific diseases like vitiligo, autism, and ADHD. Humans differ from one another in both look and attitude; hence, individuals who appear different from them are frequently bullied. TV drama, which is a literary form that conveys a narrative via action and dialogue, attempted to draw attention to this issue by creating awareness series that emphasizes the issues faced by minorities. Therefore, the main objectives of the research are to measure teenagers’ exposure to TV drama, determine to what extent teenagers get impacted by TV drama, measure if TV drama has helped in the social acceptance of disease cases, and discover if TV drama is enough to raise awareness or there is a need to do social campaigns in society. This research uses a quantitative method through the design of an online survey targeting 150 TV drama viewers among Egyptian teenagers, whose ages vary from 13 to 18. The research uses a non-probability sampling method, depending on the convenience sample. According to the research survey results, TV in fact does present good images to the audience that help to raise the social acceptance in the society concerning diseases. Producing series that helped in raising awareness regarding vitiligo, autism and ADHD assisted teenagers recognize these diseases and found out more about them. | ||
| Keywords | ||
| TV drama; Teenagers; Social acceptance | ||
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