Green Marketing and its Impact on EgyptAir Employees Performance | ||
| Minia Journal of Tourism and Hospitality Research MJTHR | ||
| Volume 18, Issue 2, December 2024, Pages 92-109 PDF (582.11 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/mjthr.2024.314067.1173 | ||
| Authors | ||
| doaa yousry hassan* 1; Wafaa Elias2; Hussein Abdel Wahab Abdel Rady3 | ||
| 1Tourism studies, Higher Technological institute for Tourism and Hotels - Minia | ||
| 2Tourism studies Department , Faculty of Tourism and Hotels , Minia University | ||
| 3Tourism Studies Department, Faculty of Tourism and Hotels, Minia University | ||
| Abstract | ||
| Aviation is one of the significant tourism sub-sectors contributors in climate change due to mainly the carbon dioxide emissions ,Accordingly, commitment to improve environmental sustainability has become essential , in response to this ,launching green marketing campaigns in the air transport industry which aims to offer a greener air service through making modifications to airlines traditional marketing mix. To achieve aim and objectives of the research a quantities method was used by a questionnaire tool. The sample was Employees in EgyptAir (500) questionnaires were distributed only (460) questionnaires were valid for the statistical manipulation of data. The research reached several results, the most important of employees in EgyptAir Employees have aware of Green Marketing practices and Exerting effort to communicate the green practices to public; there is positive significant relationship between EgyptAir effort and Green marketing practices(Green product, Green pricing, Green promotion, Green place / distribution, Green people). The research thus recommended that EgyptAir should develop green marketing. They should launch new online platform enabling customers to address the carbon emissions from their flying. It allows them to choose from a range of carbon products (carbon offsets, carbon removals and SAF) before, during or after their flight. | ||
| Keywords | ||
| Green Marketing; EgyptAir; Aviation Industry | ||
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