تعرُّض الشباب المصري لمحتوى مدوِّني الطعام" Food Bloggers" عبر مواقع التواصل الاجتماعي وعلاقته بالنِيَّة الشرائِيَّة"

Agnihotri, R. (2020), “Social media, customer engagement, and sales organizations: a research agenda”, Industrial Marketing Management, Vol. 90, pp. 291-299, doi: 10.1016/j.indmarman.2020.07.017.

([1])Fauzi, M.A., Ali, Z., Satari, Z., Megat Ramli, P.A. and Omer, M. (2024), "Social media influencer marketing: science mapping of the present and future trends", International Journal of Quality and Service Sciences, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQSS-10-2023-0174

([1]) Sokolova, K. and Kefi, H. (2020), “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions”, Journal of Retailing and Consumer Services, Vol. 53, 101742, doi: 10.1016/j.jretconser.2019.01.011.

([1]) Lee, J.E. and Watkins, B. (2016), “YouTube vloggers' influence on consumer luxury brand perceptions and intentions”, Journal of Business Research, Vol. 69 No. 12, pp. 5753-5760, doi: 10.1016/j.jbusres.2016.04.171.

([1]) Song, H.G., Kim, Y.S. and Hwang, E. (2023), “How attitude and para-social interaction influence purchase intentions of mukbang users: a mixed-method study”, Behavioral Sciences, Vol. 13 No. 3, p. 214, doi: 10.3390/bs13030214.

([1]) Tellis, G.J., Macinnis, D.J., Tirunillai, S. and Zhang, Y. (2019), “What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence”, Journal of Marketing, Vol. 83 No. 4, pp. 1-20, doi: 10.1177/0022242919841034.

([1]) Rajput, S. and Sharma, P. (2021), “Virtual gazing, unhealthy vlogs and food choices: a behavioural analysis”, International Journal of Multidisciplinary Educational Research, Vol. 10 No. 4, Pp. 154-164.

([1]) Mbouw, E., & Qonita, K. (2018). Consumer current trends in restaurant industries: A case study of food blogger. Emerging Markets: Business and Management Studies Journal, 6(1), 1:8.‏

([1]) Farahdiba, D. (2022), “Antecedents and consequences of credibility and parasocial interaction on food shopping intentions”, Journal of theoretical and applied management, Vol. 15 No. 1, pp. 38-49, doi: 10.20473/jmtt.v15i1.32513.

([1]) Tazeoglu, A. and Bozdogan, F.B.K. (2022), “The effect of watching food videos on social media on increased appetite and food consumption”, Nutrición Clínica y Dietética Hospitalaria, Vol. 42 No. 2, pp. 73-79.

([1])Khan, A., Khan, Z., Nabi, M.K. and Saleem, I. (2024), "Unveiling the role of social media and females’ intention to buy online cosmetics", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print.

 https://doi.org/10.1108/GKMC-10-2023-0380

([1]) Lu, H. H., Chen, C. F., & Tai, Y. W. (2024). Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention. Journal of Retailing and Consumer Services, Volume 77,  103686

https://doi.org/10.1016/j.jretconser.2023.103686

([1])Tiwari, A., Kumar, A., Kant, R. and Jaiswal, D. (2024), "Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude", Journal of Fashion Marketing and Management, Vol. 28 No. 2, pp. 209-225. 

([1]) Kim, T. and Yoon, H.J. (2024), "The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity", Journal of Product & Brand Management, Vol. 33 No. 2, pp. 192-206. https://doi.org/10.1108/JPBM-03-2023-4376

([1]) Nguyen, T.T., Limbu, Y.B., Pham, L. and Zúñiga, M.Á. (2024), "The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers", Journal of Consumer Marketing, Vol. 41 No. 4, pp. 406-423. 

([1]) Lu, H.-H. And Chen, C.-F. (2023), "How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?", Journal of Services Marketing, Vol. 37 No. 8, pp. 1046-1058. 

https://doi.org/10.1108/JSM-11-2022-0363

([1])Chetioui, Y., Butt, I., Fathani, A. and Lebdaoui, H. (2023), "Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator", British Food Journal, Vol. 125 No. 4, pp. 1181-1205.

([1])Yousaf, S. (2022), "Food vloggers and parasocial interactions: a comparative study of local and foreign food vlogs using the S-O-R paradigm", International Journal of Contemporary Hospitality Management, Vol. 34 No. 9, pp. 3525-3549.

 https://doi.org/10.1108/IJCHM-09-2021-1090

- Halim, R. (2022). dawr almuathirin aliajtimaeiiyn fi alhayaat alyawmiat lilshabab almisrii.. "dirasat maydaniat ealaa eayinat min alshabab aljamieii", majalat aldirasat al'iinsaniat wal'adabiati, 1(3). 556-591.

([1]) Li, Y. and Peng, Y. (2021), "Influencer marketing: purchase intention and its antecedents", Marketing Intelligence & Planning, Vol. 39 No. 7, pp. 960-978. 

https://doi.org/10.1108/MIP-04-2021-0104

([1])Corrêa, S.C.H., Soares, J.L., Christino, J.M.M., Gosling, M.d.S. and Gonçalves, C.A. (2020), "The influence of YouTubers on followers’ use intention", Journal of Research in Interactive Marketing, Vol. 14 No. 2, pp. 173-194. 

https://doi.org/10.1108/JRIM-09-2019-0154

([1]) Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54, 102027.‏

([1]) Draganova, I. (2018), Influencer Marketing: Consumer Perception on Influencers and Its Role in Digital Communication Management, Master Thesis, Walker School of Business, Webster Vienna Private University, Vienna, Austria, pp. 59-62.

([1]) Yin, J., Chen, H., & Ni, Y. (2024). Vloggers and consumer choices in the hotel and hospitality sector: The double-edged sword of discounts. Journal of Hospitality and Tourism Management, Vol 58, March 2024, Pages 333-344,

https://doi.org/10.1016/j.jhtm.2024.02.006

([1])Baba, S.N., Dada, Z.A. and Qureshi, R.A. (2024), "Ethnic food tasting and gastronomy online reviews: incorporating enjoyment in the behavioral intention model", Journal of Hospitality and Tourism Insights, Vol. 7 No. 2, pp. 743-762. 

https://doi.org/10.1108/JHTI-06-2022-0264

([1])Nguyen, T.M.N., Le, B.N., Leenders, M.A.A.M. and Poolsawat, P. (2024), "Food vloggers and their content: understanding pathways to consumer impact and purchase intentions", Journal of Trade Science, Vol. ahead-of-print No. ahead-of-print. 

https://doi.org/10.1108/JTS-01-2024-0005

([1])Hutchinson, W., Djafarova, E., Liu, S. and Abdelrahman, M. (2024), "Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours", International Journal of Entrepreneurial Behavior & Research, Vol. 30 No. 2/3, pp. 735-772. 

https://doi.org/10.1108/IJEBR-02-2023-0222

([1]) Hasibuan, E. S., & Hidayat, R. (2024). Perlindungan Pelaku Usaha Atas Review Food vlogger Perspektif Wahbah Az-Zuhaili: Studi Kasus di platfrorm Tik Tok. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, Volume 5, No 4.  Pp, 392-301.‏

([1])Şahin, A. and Kılıçlar, A. (2023), "The effect of tourists' gastronomic experience on emotional and cognitive evaluation: an application of S-O-R paradigm", Journal of Hospitality and Tourism Insights, Vol. 6 No. 2, pp. 595-612. 

https://doi.org/10.1108/JHTI-09-2021-0253

([1]) Ho, C. H. (2023). The influence of food vloggers on social media users: A study from Vietnam. Heliyon, Volume 9, Issue 7, Pp2405:2440.

https://doi.org/10.1016/j.heliyon.2023.e18259

([1])Mainolfi, G., Marino, V. and Resciniti, R. (2022), "Not just food: Exploring the influence of food blog engagement on intention to taste and to visit", British Food Journal, Vol. 124 No. 2, pp. 430-461. 

([1]) Kim, D. M., Kim, B. M., & Kim, K. H. (2022). The Mediating Effects of Food Content Watching Motivation on the between Watching Time and Nutrition Quotient of Adolescents in Seoul, Korea. Nutrients, 14(19), 3901.

([1]) Shirolkar, S., Peshave, J., & Kolapkar, A. (2022). A Study of food blogs a newer trend that customers follow while choosing restaurants. Journal of Emerging Technologies and Innovative Research, Volume 9, Issue 6,P.p 155: 168

([1]) Popy, N.N. and Bappy, T.A. (2022), "Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective", South Asian Journal of Business Studies, Vol. 11 No. 1, pp. 20-44. 

https://doi.org/10.1108/SAJBS-03-2020-0077

([1]) Brombin, A., Mascarello, G., Pinto, A., Crovato, S., Ricaldi, G., Giaretta, M. and Ravarotto, L. (2022), "New ways of spreading food safety online: the role of food bloggers in risk communication", British Food Journal, Vol. 124 No. 3, pp. 775-794. https://doi.org/10.1108/BFJ-01-2021-0044

([1]) Xu, Z., Islam, T., Liang, X., Akhtar, N., & Shahzad, M. (2021). ‘I'm like you, and I like what your like’sustainable food purchase influenced by vloggers: A moderated serial-mediation model. Journal of Retailing and Consumer Services, 63, 102737.‏

([1]) Wachyuni, S. S., Wiweka, K., & Softia, I. (2021). An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram. Journal of Business on Hospitality and Tourism, Vol 07, No 01, Pp: 257-270.‏

([1]) Lim, X.J., Ng, S.I., Chuah, F., Cham, T.H. and Rozali, A. (2020), "I see, and I hunt: The link between gastronomy online reviews, involvement and behavioural intention towards ethnic food", British Food Journal, Vol. 122 No. 6, pp. 1777 1800. https://doi.org/10.1108/BFJ-07-2018-0459

([1]) Puspita, G. T., & Hendrayati, H. (2020, February). Food blogger review on Instagram as an alternative for helping consumer purchase decision. In 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018) (pp. 16-20). Atlantis Press.‏

([1]) Tan, T. (2020). Food influencers’ impact on buying intention of endorsed foods: The role of source characteristics, number of followers, credibility, need for conformity, and para-social relationship. MSc Thesis in Social sciences, Chair Group Marketing and Consumer Behaviour (MCB), Wageningen University.

([1]) Song, H.G., Kim, Y.S. and Hwang, E. (2023), Op, Cit, 3, p. 214

([1]) Gogan, I., Zhang, Z. and Matemba, E. (2018), “Impacts of gratifications on consumers' emotions and continuance use intention: an empirical study of Weibo in China”, Sustainability, Vol. 10 No. 9, p. 316.

([1]) VO, T.T., Le, Q.H. and Duong, L.N.K. (2024), “Promoting university brand through student co-creation behaviors: the role of online brand posts”, Journal of Trade Science, Vol. 12 No. 1, pp. 60-79, doi: 10.1108/jts-11-2023-0026.

([1]) Muda, M., & Hamzah, M. I. (2021). Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention. Journal of Research in Interactive Marketing, 15(3), 441-459.‏

-Aldahrawi, F. (2019), atijahat alshabab alearabii nahw altaswiq eabr mashahir mawaqie altawasul aliajtimaeii Influencers Marketing waealaqatih bialsuluk alsharayiy: dirasatan maydaniata, almajalat alearabiat libuhuth al'iielam walaitisali, e 27(3).

([1])Nguyen, T.M.N., Le, B.N., Leenders, M.A.A.M. and Poolsawat, P. (2024) Op, Cit

([1]) Syahbani, M. F., & Widodo, A. (2017). Food blogger instagram: Promotion through social media. Jurnal Ecodemica: Jurnal Ekonomi Manajemen dan Bisnis, Volume, 1, Issue (1), P.p 46-58.. 

([1]) Shirolkar, S., Peshave, J., & Kolapkar, A. (2022). A Study of food blogs a newer trend that customers follow while choosing restaurants. Journal of Emerging Technologies and Innovative Research, Volume 9, Issue 6,P.p 155: 168