faramawy, E. (2025). Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows. test, 15(1), 69-83. doi: 10.21608/idj.2024.320447.1188
eman mohamed ali mohamed faramawy. "Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows". test, 15, 1, 2025, 69-83. doi: 10.21608/idj.2024.320447.1188
faramawy, E. (2025). 'Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows', test, 15(1), pp. 69-83. doi: 10.21608/idj.2024.320447.1188
faramawy, E. Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows. test, 2025; 15(1): 69-83. doi: 10.21608/idj.2024.320447.1188

Enhancing Competitive Advantage To Achieve Environmental Sustainability In The Design Of Advertising Display Windows

International Design Journal
Article 6, Volume 15, Issue 1 - Serial Number 65, January and February 2025, Pages 69-83    PDF (3.31 M)
Document Type: Original Article
DOI: 10.21608/idj.2024.320447.1188
Author
eman mohamed ali mohamed faramawy*
Higher Institute of Applied Arts
Abstract
Sustainability based on environmental design is no longer just an optional corporate social responsibility initiative, but it is a critical element for achieving competitive and strategic advantage in the short and long term. While companies that ignore sustainability risk negative impacts on their bottom line, companies must embrace sustainability and incorporate measures to reduce their environmental impact. From the early stages of product development, to achieve this, a major cultural shift towards embracing sustainability must be included in the existing thinking of the design and planning processes.

Creating an approach that focuses on thinking about designing advertising display windows with a mindset that achieves sustainability. By reducing the need for new manufacturing and taking advantage of recycling as part of their fruitful strategy in implementing repair and reuse programs, it reinforces the philosophy between the designer, the user and the implementing agency to extend environmental design priorities beyond with environmentally friendly materials.
The company's commitment to incorporating environmentally friendly programs not only confirms their desire to preserve the environment, but also improves customer loyalty towards the brand amid increasing calls from users to achieve sustainability for environmentally friendly materials in the design of advertising displays.
Keywords
Competitive advantage; Sustainability; Environmental design; Design of advertising display windows
Supplementary Files
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