Examining the Influence of Corporate Social Responsibility (CSR) on Consumer’s Choices in Egypt | ||
| مجلة البحوث المالية والتجارية | ||
| Volume 26, Issue 1 - Serial Number 2, January 2025, Pages 450-471 PDF (426.39 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jsst.2024.312675.1844 | ||
| Authors | ||
| Noha Beshir* 1; Nevine Eshra2 | ||
| 1College of Management and Technology Arab Academy for Science, Technology & Maritime Transportation | ||
| 2College of Management and Technology Arab Academy for Science,, Technology & Maritime Transportation | ||
| Abstract | ||
| Abstract: In order to effectively accomplish corporate goals and objectives, consumers in the Egyptian market should be well acquainted with the notion of Corporate Social Responsibility (CSR). Consequently, various organizations in the Egyptian Market are placing greater emphasis on their social responsibilities, in terms of their ethical, economic, legal, and philanthropic dimensions. This study aims at investigating the level of awareness, regarding the corporate social responsibility, among the Egyptian consumers, and analyzing the subsequent impact on their purchasing behavior. The study also draws upon and adopts Carroll’s (1991) definition which states that meeting individuals’ financial, legal, ethical, and charitable commitments is known as corporate social responsibility or CSR. According to the study’s results, all CSR elements were found to have no significant effect on Egyptian consumers’ behaviors, indicating that they have no regard for any CSR elements as they make purchasing decisions. Keywords: Corporate Social Responsibility, Consumer Behavior, Egypt, Marketing. | ||
| Keywords | ||
| Corporate Social Responsibility; Consumer Behavior; Egypt; Marketing | ||
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