The Culture of Customers between the Electronic Trust and the Purchase Intention "An Analytical Study on Five Star Hotels in the Greater Cairo" | ||
| مجلة کلية السياحة والفنادق. جامعة المنصورة | ||
| Volume 11, Issue 6, June 2022, Pages 471-493 PDF (557.67 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/mkaf.2022.384838 | ||
| Authors | ||
| Eman Mohamed El Sayed Sheashaa* ; Wael Mahmoud Aziz; Sherif saad Soliman | ||
| Hotels studies Department, Faculty of Tourism and Hotels Mansoura University | ||
| Abstract | ||
| Hence the importance of this research stems from the hotels' need of the E-Trust to increase the Purchase Intention. So, the hotels management must give the E-Trust a distinctive attention. This research will help hotels to access to the means that able them to create E-Trust and determine strength and weakness points, and then broaden its market share and lead to the internationalization of these hotels. A questionnaire form was developed to collect the required data for this study. A total of 478 forms were randomly distributed to a sample of hotels’ guests. Therefore, the marketing managers of the five-star hotels should be interested in improving and developing E-Trust methods to achieve the aspirations of customers and achieve their satisfaction and help the hotels to increase their market share and enhance their competitiveness locally and globally. | ||
| Keywords | ||
| The Culture of Customers; Electronic Trust; the Purchase Intention; Five Star Hotels; Greater Cairo | ||
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