The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees) | ||
| International Journal of Multidisciplinary Studies on Management, Business, and Economy | ||
| Volume 7, Issue 1, June 2024, Pages 1-34 PDF (526.78 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijmsbe.2024.343332.1019 | ||
| Authors | ||
| Asmaa fathySayed* 1; Amat-Allah yahya AL-Shami2 | ||
| 1Lecturer of business administration Higher Institute of Administrative Sciences in Beni Suef - Department of Business Administration Minya, New Minya, Second District | ||
| 2PHD in Business Administration ,Al –Azhar university | ||
| Abstract | ||
| Abstract The study aimed to know the effect of viral marketing on the green purchase intention of the products of the Faculty of Agriculture (applied to employees of Minia University).The research community consists of all employees of the university, numbering 3500 individuals, and the sample size was347 individuals. One of the most important results of this study is that there is astatistically significant effect of viral marketing on the green purchase intention among employees of Minia University. | ||
| Keywords | ||
| viral marketing; green purchase intention; Minia University | ||
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