The impact of selling optional trips via the Internet on the perceived value of the tourists quality services applied on Hurghada | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Volume 27, Issue 2, December 2024, Pages 128-154 PDF (1.48 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2024.333050.1624 | ||
| Authors | ||
| Esraa Reda Farahat* 1; Fares Abdallah Madany2 | ||
| 1Pharaohs Higher Institute for tourism and hotels, Mariotia- Haram, Giza, Egypt | ||
| 2Faculty of tourism and Hotels, Hurghada University | ||
| Abstract | ||
| The research aims to evaluate the advantages and disadvantages of selling optional trips via the Internet and the extent of tourists' acceptance or reluctance to do so, while studying the quality of services that tourists receive from purchasing optional trips via the Internet. Recent technological developments have led to changes in the types and behaviors of tourists, resulting in a change in the tastes and desires of tourists and their travel motives according to the levels of their different demographic and economic characteristics. This, of course, leads to dividing the single market into different and multiple segments. In order to direct the appropriate optional programs and trips to each targeted market segment according to its needs, these efforts may yield a positive return. The same applies to optional trips, as optional trips are divided into different types (cultural, marine, desert and adventure, family, etc.), all of which has led to an increase in tourist demand from tourist markets. Therefore, all tourism companies must work to confront the increase in this tourist demand, especially in light of the fierce competition from neighboring countries, by diversifying their programs and introducing innovative trips with high quality to gain customer satisfaction and loyalty. | ||
| Keywords | ||
| Online sale; optional trips; perceived value; service quality | ||
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