the Mediadiation ROLE OF Brand Equity in achieving customers Brand Satisfaction and commitment in the Egyptian banking sector | ||
| مجلة الدراسات والبحوث التجارية | ||
| Volume 1, Issue 2, March 2018, Pages 305-333 PDF (3.56 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jcsr.2018.400536 | ||
| Author | ||
| Niveen El Saghier | ||
| the Arab academy for science, technology and Maritime Transport (AASTMT) | ||
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