The Effectiveness of Producing Animated Images Using Artificial Intelligence Applications and their Impact on Designing Advertising to Raise Awareness of the Dangers of Climate Change | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 17, Volume 6, Issue 1, January 2025, Pages 245-257 PDF (1.8 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2024.240458.1382 | ||
| Authors | ||
| Noha Ahmed* 1; Mahmoud Saleh Ahmed2 | ||
| 1Advertising Department, Faculty of Applied Art, 6 October University | ||
| 2Department of Photography, Cinema and Television - Higher Institute of Applied Arts - Fifth Settlement - Egypt | ||
| Abstract | ||
| The research revolves around the developments occurring in the field of artificial intelligence and their impact on the production of motion pictures and the design of awareness advertisements that contribute to shaping the recipient’s awareness of the dimensions of the climate change issue by persuading him to accept, modify, or move away from some wrong/erroneous behaviors, and the emergence of what is called generative artificial intelligence, which is used Deep learning techniques to process huge amounts of data, amounting to tens of billions of words in a single form, in order to create new content, whether in the form of images or video clips, automatically, quickly, and with such quality that it is difficult to differentiate between them and human content. The performance of cameras has developed significantly in producing moving images. Based on artificial intelligence, this was reflected in its performance, in addition to video production programs and the treatment of some problems through artificial intelligence, as the increasing adoption of artificial intelligence will bring about radical transformations in the field of photography and advertising design. The research relies on the descriptive approach while conducting an applied experiment using both traditional applications and applications. Artificial intelligence has revolutionized the field of design, prompting us to try to anticipate what opportunities and challenges the future holds by presenting the issue of climate change in the form of an awareness-raising advertisement aimed at making the recipient aware of the dimensions of this issue and its implications. | ||
| Keywords | ||
| Artificial Intelligence; Motion Picture; Awareness Advertising; Climate Change | ||
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