Evaluating the Effectiveness of Short Video Advertisements in Fostering Virtual Identity Security Awareness Among Youth | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 4, Volume 6, Issue 1, January 2025, Pages 63-88 PDF (1.92 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2024.277007.1404 | ||
| Author | ||
| Shimaa Sadek* | ||
| Advertising department, Faculty of Applied Arts, Benha University, Egypt [shimaa.salah@fapa.bu.edu.eg] | ||
| Abstract | ||
| The research addresses the issue of insecure internet use among young people, leading to heightened concerns about potential theft of users' virtual identities and the propagation of cyber-attacks. The study purposes to increase awareness for young users about the consequences associated with virtual identity theft. It also aims to promoting a secure use to personal identity management in their digital world. Additionally, the study goes beyond mere awareness and explores the effect of short video ads on behavioral changes among young users. The significance of this study stems in its potential to address a pressing societal issue. With the increasing rate of internet usage among youth and the rise in cyber threats such as identity theft. The study employed an experimental method to test hypotheses by creating three short video advertisements aimed at raising awareness of virtual identity security. The research results uncover significant findings. Particularly, statistically meaningful variances were identified in the mean scores of responses among youth participants prior to and following exposure to short advertisements targeting the promotion of virtual identity security awareness. Furthermore, a discernible alteration in their online practices pertaining to virtual identity security was observed. | ||
| Keywords | ||
| Short Video Advertisements; Virtual Identity; Security Awareness; Identity Theft; Awareness Advertisements | ||
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