Relevant Correlations among Reputation, WOM and e-WOM with Satisfaction of Distance Education | ||
| المجلة العلمية للإقتصاد و التجارة | ||
| Article 13, Volume 47, Issue 2, 2017, Pages 563-582 PDF (262.56 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jsec.2017.40512 | ||
| Author | ||
| Osama Ahmed Abdelkader | ||
| Department of Marketing, College of Applied Studies and Community Service, University of Dammam | ||
| Abstract | ||
| This paper aimed to test the relevant correlations among Word-Of-Mouth, electronic-Word-Of-Mouth e-WOM, reputation and satisfaction of distance education. Also, the study explored a set of key elements of the service with regard to satisfaction of distance education, including: curricula, instructors, procedures, customer value and equipment.Finally, the paper analyzed the differences of satisfaction extent according togender, age and nationality. The findings indicated significant factors influence satisfaction and reputation, and estimated the weight of each factor. The study presented a proposed modelto assist practitioners and researchers who are interested in activities that combine computer work with education performance and stakeholder satisfaction. The proposed model was applied on Saudi Arabia, and the sample was collected from the distance education students of Dammam University. More generalizations could be developed, based on these findings, when conducting further research on other universities, countries and cultures. | ||
| Keywords | ||
| marketing; Distance Education; Customer satisfaction; Reputation; WOM; E-WOM | ||
|
Statistics Article View: 273 PDF Download: 362 |
||
