Assessing the Impact of Smart Watch Gamification on Athletic Performance | ||
| المجلة العلمية للدراسات التجارية والبيئية | ||
| Volume 15, Issue 4, October 2024, Pages 296-345 PDF (613.5 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/jces.2024.414812 | ||
| Authors | ||
| Ahmed Samer Said* 1; Alaa Tarek Khalil Abd El Latif* 2 | ||
| 1Masters of Business Administration | ||
| 2Assistant Professor of Marketing, faculty of commerce, Cairo university | ||
| Abstract | ||
| Purpose: This study aims to assess the impact of smartwatch gamification on athletic performance in Egypt, with a specific focus on applying Flow Theory and Gamification. These theories have not been extensively explored in the context of fitness technology, offering new insights into how smartwatches influence exercise engagement and behavior change. Design / Methodology / Approach: The study employs an exploratory approach, using in-depth one-to-one interviews with athletes and fitness enthusiasts to examine how Flow Theory (optimal engagement) and Gamification (rewards, challenges, and leaderboards) motivate athletic performance. This methodology highlights how smartwatches trigger both intrinsic and extrinsic motivations during workouts. Findings: Integrating Flow Theory and Gamification within smartwatches enhances users' engagement in physical activity. Gamified features help users enter a flow state, improving exercise intensity and consistency. This unique combination fosters greater exercise intention, behavior change, and the adoption of fitness technology, particularly in Egypt’s athletic community. | ||
| Keywords | ||
| Health monitoring technology; Gamification features in technology and their effect on athletic performance; Engagement with wearable technology; Motivation theory; Elaboration Likelihood Model; and Flow experience | ||
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