Artificial intelligence and its role in developing logos for the New Administrative Capital among art education students. | ||
| International Design Journal | ||
| Article 15, Volume 15, Issue 3, May and June 2025, Pages 207-221 PDF (1.36 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/idj.2025.360149.1270 | ||
| Author | ||
| Doaa Salem Youssef* | ||
| Faculty of Specific Education Mansoura University | ||
| Abstract | ||
| The research conducted focuses on the application of artificial intelligence (AI) in logo design and compares it to manual designs created by students. The study addresses how to utilize various AI programs to design multiple logos for art education students and how to create a logo for the new administrative capital using these diverse programs. The aim is to employ AI programs to produce multiple designs for the new administrative capital's logo and benefit from the AI-generated designs to enrich the design field from a technological standpoint. The findings reveal that AI saves time and produces designs with higher artistic value and better balance compared to those produced manually by students. Colors are used creatively and distributed ideally in AI-generated designs. Additionally, AI programs can provide a variety of calligraphic scripts that enhance logo creation more professionally than students who may not be familiar with all types of scripts. The conclusions indicate that AI assists students in improving their skills by offering a variety of scripts and writings, acting as a time saver in completing designs quickly. The performance was measured by comparing students' manual designs with those generated by AI, showing that AI-generated designs were more precise and professional. | ||
| Keywords | ||
| Artifiicial Intelligence; Abstraction; Logo concept and specifications | ||
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