The role of Implementing Aviation Incentive Programs on Airlines’ Promotion of Egyptian Tourist Destinations | ||
| International Journal For Hotels, Tourism and Restoration Studies | ||
| Articles in Press, Accepted Manuscript, Available Online from 30 March 2025 PDF (1.21 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijhtrs.2025.368774.1013 | ||
| Author | ||
| mona mohamed mossad* | ||
| Higher Institute of Hotel and Tourism Studies in New Damietta | ||
| Abstract | ||
| Egypt is making great promotional and marketing efforts to facilitate and develop the tourism process to stimulate demand for the Egyptian tourism product and achieve tourism awareness to convince tourists of the tourism product, as all promotional methods and activities are used that help increase the number of tourists. The current study aims to analyze the role that the application of aviation incentive programs can play in promoting Egyptian tourist destinations by airlines, and to shed light on the nature and objectives of tourism promotion and the elements of the tourism promotional mix. To achieve these objectives, the descriptive, analytical, and correlational approach was used. The study sample included (21) major airlines, in addition to their branches in the governorates of Egypt.IBM SPSS Statistics ver.25 was used to analyze the responses of the study sample. The study results showed that the more benefits Egyptian aviation incentive programs provide and the more commitment airlines have to the incentive payment dates, the more companies will be able to promote Egyptian tourist destinations and enhance their competitiveness to attract a larger segment of tourists and boost the Egyptian economy with foreign currency. It must be in their language and on the channels they most watch, especially the United Kingdom, Germany, France, Italy and Spain. | ||
| Keywords | ||
| Aviation incentive programs; airline companies; Egyptian tourist destinations | ||
|
Statistics Article View: 18 PDF Download: 12 |
||
