THE MOST IMPORTANT MARKETING ROUTES FOR MANGO IN SHARKIA GOVERNORATE | ||
| Journal of Productivity and Development | ||
| Article 6, Volume 24, Issue 3, July 2019, Pages 537-554 PDF (576.24 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jpd.2019.42831 | ||
| Authors | ||
| Nourhan Tantawy; Ahmed Abou roos* ; Fekry Eldesoky; Ibrahim Ismail | ||
| Department of Agric. Economics, Faculty of Tech.& Develop., Zagazig Univer., Egypt | ||
| Abstract | ||
| ABSTRACT The research aims to trace the most important marketing pathways for mango crop in Sharkia Governorate through the most important marketing channels and the mango dealers within the local market to the end consumer, The study also showed the most important results which were reached by increasing the productive area and production of Mango in the Republic and Sharkia Governorate. Producers of the sales method by 66% and the rest of the commission method by 44% and the price of the crop is determined based on supply and demand in the first place followed by the number of fruits in the tree, and the study showed the flow of mango through marketing channels, where We find that the production places in Sharkia Governorate include producers who in turn manage their production to wholesalers, commission agents, brokers, factory agents, exporters, retailers, to move the goods from their production places to wholesale markets in factories. In the wholesale markets there is a movement of buying and selling among wholesalers, Qamsiongia, brokers and retailers, who in turn deliver the commodity to the retail markets of villages and cities until they reach the final consumer, As for the exporters and exporters. The commodity is sent to the overseas customers (importers) so that the commodity reaches the external consumer. In the light of the results of the study, it recommends the establishment and development of organizational units that will identify farmers with high price expectations and marketing channels and help farmers to make agricultural decisions related to production, Marketing from crop selection to sales, storage and consumption, | ||
| Keywords | ||
| Marketing Path; Sharkia governorate; Mango | ||
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