Saber, S., Fouad, M. (2018). Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants. test, 15(2), 49-54. doi: 10.21608/jaauth.2018.47953
Soha Saber; Mahinor A Fouad. "Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants". test, 15, 2, 2018, 49-54. doi: 10.21608/jaauth.2018.47953
Saber, S., Fouad, M. (2018). 'Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants', test, 15(2), pp. 49-54. doi: 10.21608/jaauth.2018.47953
Saber, S., Fouad, M. Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants. test, 2018; 15(2): 49-54. doi: 10.21608/jaauth.2018.47953

Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants

Journal of Association of Arab Universities for Tourism and Hospitality
Article 21, Volume 15, Issue 2, 2018, Pages 49-54    PDF (174.54 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2018.47953
Authors
Soha Saber1; Mahinor A Fouad2
1Ministry of Tourism
2faculty of tourism and hotels, Helwan University
Abstract
The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided. Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not. nevertheless, service from waiting staff showed no significant impact.
Keywords
Electronic menus – technology in restaurants; customer – loyalty
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