Estimation of motives for adopting green practices in restaurants in Alexandria | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 20, Volume 14, Issue 2, 2017, Pages 140-148 PDF (262.18 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2017.48152 | ||
| Author | ||
| Nawal Morsi* | ||
| High Institute of tourism and hotels,(EGOTH) | ||
| Abstract | ||
| The objective of this study is to examine the motives for adopting green practices in restaurants of Alexandrea and the impact of this adoption on the firm performance. The results are based on a survey of 150 restaurants managers. The findings indicates that the green practice have a positive direct influence on the operational performance and competitiveness of Alexandria restaurants. | ||
| Keywords | ||
| Adopting green practices; restaurants; firm performance; alexandria | ||
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