Evaluating pricing policies applied to Tour Operators and Travel Agents in Egypt | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 33, Volume 13, Issue 1, 2016, Pages 107-116 PDF (362.64 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2016.49966 | ||
| Author | ||
| Salama Ammar | ||
| Higher Institute for Tourism and Hotels (EGOTH), Luxor, Egypt | ||
| Abstract | ||
| This study evaluates the pricing policies adopted by Tour Operators/Travel Agents in Egypt. The field study was conducted through distributing a questionnaire to managers of Tour Operators/Travel Agents. The sample included 51 Tour Operators/Travel Agents managers. The pricing techniques applied at Tour Operators/Travel Agents have high levels of efficiency and sensitivity .The training programs influences significantly the efficiency of pricing techniques. There is a strong relation between the sensitivity of pricing techniques and the efficiency of pricing technique applied at Tour Operators/Travel Agents. The study provides some recommendations such as: applying the suitable pricing strategy for Tour Operators/Travel Agents conditions; assigning an effective link between the price and the other factors of the marketing mix to be more competitive | ||
| Keywords | ||
| pricing policies/techniques; pricing efficiency; Tour Operators/Travel Agents | ||
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