Green Marketing activities of four and five star hotels in Alexandria, Egypt | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 8, Volume 13, Issue 4, 2016, Pages 63-74 PDF (691.72 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2016.53837 | ||
| Author | ||
| Nawal Morsi Zaki | ||
| Higher institute for Tourism, Hotels and Computer-Seyouf-Alexandria | ||
| Abstract | ||
| The present study was formulated in order to evaluate various aspects (activities) of green marketing in 4&5 stars hotels in Alexandria. This study begun from October 2014 till February 2015, A prospective study was carried out to collect data from mangers, guests and chefs of (n=9) four star hotel and (n=6) five star hotels in Alexandria. The inclusion of environmental attributes into marketing activities as a part of environmental management system (Ems) was described; the results encourage the green marketing in hotels. We recommended that the government should institute rewards and tax benefits to advance the entrenchment of green practices in the hotel sector in Egypt especially in Alexandria city. | ||
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