Strategic analysis as An entrance for increasing market share in Egyptian tourism companies and hotels | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 12, Volume 16, Issue 1, June 2019, Pages 112-122 PDF (233.87 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2019.57495 | ||
| Authors | ||
| Asmaa Salma1; Ahmed Karam Elnagar2 | ||
| 1faculty of tourism and hotels, Suez Canal University | ||
| 2Hotels studies department, faculty of tourism and hotels, Suez canal university | ||
| Abstract | ||
| The research evaluates the dimensions of strategic analysis at Egyptian travel agents (category A) and hotels (5star), besides measuring its effect on enhancing the market share: A questionnaire was distributed to a random sample of administrative employees at the travel agents and hotels - The collected data were statistically processed. The results showed that despite the willingness of these organizations to use up-to-date technology, they lack financial resources necessary to widen their activities. Also, it is revealed that the concept (meaning) of strategic analysis was less tangible at the travel agents compared to hotels. Relevant recommendations are given. | ||
| Keywords | ||
| Strategic analysis; Market share; tourism companies; Hotels | ||
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