Studying the impact of market factors in planning of promotional campaigns for the offices of the Ministry of Tourism abroad | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Article 11, Volume 12, Issue 2, 2015, Pages 180-190 PDF (497.62 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2015.67447 | ||
| Author | ||
| Hany Ahmed Khattab | ||
| Faculty of Tourism and Hotel Management, October 6 University, Egypt | ||
| Abstract | ||
| All organizations of different types and multiple objectives as being open organizations that interact with the market surrounding it especially the kind of market or those relevant market variables and all these organizations are subject to their determinants, so we find that these organizations represented in its administrations are working hard in various ways and means to get to know the market and find the fact and follow the movement of its variables and studying them for the purpose of responding to those variables. However, we find that the degree and level of response will vary from one organization to another depending on several factors, including internal factors regarding the organization, the external factors represented in the market components with its two main public and private type. | ||
| Keywords | ||
| Ministry of Tourism; promotional campaigns; market; variables | ||
|
Statistics Article View: 193 PDF Download: 383 |
||
