El Sawy, O., Fayyad, S. (2019). Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt. test, 16(2), 34-43. doi: 10.21608/jaauth.2019.68491
Osman El Sawy; Sameh Fayyad. "Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt". test, 16, 2, 2019, 34-43. doi: 10.21608/jaauth.2019.68491
El Sawy, O., Fayyad, S. (2019). 'Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt', test, 16(2), pp. 34-43. doi: 10.21608/jaauth.2019.68491
El Sawy, O., Fayyad, S. Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt. test, 2019; 16(2): 34-43. doi: 10.21608/jaauth.2019.68491

Greenwashing Effect on Customers’ Behavior at Some Five-Star Hotels in Egypt

Journal of Association of Arab Universities for Tourism and Hospitality
Article 5, Volume 16, Issue 2, June 2019, Pages 34-43    PDF (1.19 M)
Document Type: Original Article
DOI: 10.21608/jaauth.2019.68491
Authors
Osman El Sawy; Sameh Fayyad*
Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University
Abstract
Given the hazards of greenwashing, this paper aims at exploring its effect on customers’ behavior including green trust, repeated visit intention and WOM. These relationships were also measured in relation to customers’ green experience. It was revealed that greenwashing negatively affects green trust, repeated visit and WOM. Additionally, it was indicated that customers’ green experience deepens the aforementioned negative relationships. In order to lessen greenwashing in hotels, the study recommends issuing green certification under a strict supervision of the ministry of tourism using a punishment system for irresponsible properties.  
Keywords
Greenwashing; Customers’ behavior; Green hotels
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