Al-Kariwy, L., Al-Gammal, I., Maher, N. (2019). A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city. test, 16(2), 80-88. doi: 10.21608/jaauth.2019.68496
Laila Milad Bashir Al-Kariwy; Islam Al-Gammal; Nadia Maher. "A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city". test, 16, 2, 2019, 80-88. doi: 10.21608/jaauth.2019.68496
Al-Kariwy, L., Al-Gammal, I., Maher, N. (2019). 'A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city', test, 16(2), pp. 80-88. doi: 10.21608/jaauth.2019.68496
Al-Kariwy, L., Al-Gammal, I., Maher, N. A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city. test, 2019; 16(2): 80-88. doi: 10.21608/jaauth.2019.68496

A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city

Journal of Association of Arab Universities for Tourism and Hospitality
Article 9, Volume 16, Issue 2, June 2019, Pages 80-88    PDF (701.07 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2019.68496
Authors
Laila Milad Bashir Al-Kariwy; Islam Al-Gammal; Nadia Maher
Faculty of Tourism and Hotels, Suez Canal University
Abstract
This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.
Keywords
Shehat city – marketing strategy – domestic tourism
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