Variables affecting fans' loyalty to Egyptian football clubs' brands | ||
| Assiut Journal of Sport Science and Arts | ||
| Article 10, Volume 316, Issue 3, July 2016, Pages 146-165 PDF (368.03 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajssa.2016.70726 | ||
| Author | ||
| Ahmed El Sayed Ali Al Hosiny | ||
| Lecturer at Sport Management Department, Faculty of Physical Education, Mansoura University. | ||
| Abstract | ||
| Brand loyalty is one of the topics that occupy a large part of marketers' interest in general and sports marketers in particular, where sports clubs seek to enhance loyalty of current consumers within commercialization era of football industry especially with the active role played by consumers in this industry. So, clubs make efforts to preserve current consumers and also attract new ones, which is reflected on brand value, that ultimately translates into financial revenues represented in: viewing rates, match tickets, commercial sales and sports sponsorship. | ||
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