Analytical study for marketing of sport recreational services at special units in Mansoura University | ||
| Assiut Journal of Sport Science and Arts | ||
| Article 1, Volume 2014, Issue 1, December 2014, Pages 1-12 PDF (132.7 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajssa.2014.70873 | ||
| Authors | ||
| Mohammed Elsayad Elsayad Mattar1; Hazem Mohammed Yousef Mansour2 | ||
| 11Lecturer at Sport Recreation Department, Faculty of Physical Education, Mansoura University. | ||
| 22Lecturer at Sport Recreation Department, Faculty of Physical Education, Mansoura University | ||
| Abstract | ||
| The most important results was that: employees and beneficiaries of special units are aware and do understand the concepts of marketing sport recreational services- special units that provide sport recreational services do not follow modern methods for marketing management. The most important recommendations was that: Need for supporting marketing awareness for concepts of marketing sport recreational services inside special units educational programs and specialized workshops in general in sport marketing and in particular in marketing sport recreational services. | ||
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