Measuring Sponsorship Return on Investment (ROI) for Sponsors in the field of sport in Egypt | ||
| Assiut Journal of Sport Science and Arts | ||
| Article 12, Volume 2014, Issue 1, December 2014, Pages 217-234 PDF (282.57 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ajssa.2014.70896 | ||
| Author | ||
| Ahmed Fathy Husain Alafandi | ||
| Lecturer, Department of Sports Management, Benha University | ||
| Abstract | ||
| To succeed in this brave new world of global e-business, sport marketers must understand what threats the Internet poses to sport e-sponsoring and what opportunities may open up with this new medium. Hence, before integrating the Internet into a sport sponsorship package for a global market, marketers need to be able to judge whether the personality of the sponsor’s brand aligns well with the Internet and if the Internet fits with the target audience (17). | ||
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